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Stories
What Does a Social Media Community Manager DO?
When businesses start using social media, they usually reach a point where they’re interested in getting even more out of these channels. When that point is reached, one option that may come up is utilizing a social media community manager.
LinkedIn Features You Probably Didn’t Know Existed
There was a time when most people thought that LinkedIn was only useful during a job search. But as the site has continued to grow and develop, it has become the leading social network for professionals across countless industries. So whether you’re interested in finding new leads, networking or simply want to learn new strategies that you can apply to your business, LinkedIn is the place to go.
Why Your Company Needs a Social Media Policy
One of the best ways for companies to get more out of their social media efforts is to get their employees involved. Not only does including employees in social media make it easier to consistently produce content, but having multiple perspectives is interesting for customers and other individuals who follow or encounter your company on social media.
The Ultimate Guide to Social Proof: Why Social Proof Matters
People are constantly bombarded with information whenever they are online. Lots of this information is great. But plenty of this information is a waste or downright false. Since people need a way to filter information wheat from chaff, one of the ways they accomplish that is by looking for social proof.
Understanding How Google’s RankBrain Algorithm Affects Your SEO Strategy
If you go back 15 years (which is a lifetime in “Internet years”), it was possible for websites to get search engine traffic simply by using specific keywords multiple times. Since this was so easy to do, it lead to lots of abuse and quickly hurt the quality of search engine results.
5 Secret Marketing Strategies for Google Plus to Increase Engagement
Once you claim your Google Plus Authorship and start seeing some of the results it can generate, you may decide that you want to get even more serious about content marketing.
Parallax Web Design: Everything You Want To Know
Even if you haven’t heard the term parallax web design, chances are you’ve interacted with websites that use this type of design. The reason is this style of design has become very popular and prevalent in recent years.
Tips for Planning a Website Redesign
If your business has a website but it’s not generating the results you want, it may be a sign that a redesign is needed. While there are a lot of things that can hold a website back from performing the way a business wants, the good news is any and all issues can be addressed through a redesign.
Tips for Getting Your Content the Attention It Deserves
If you’ve spent any amount of time reading about social media marketing, you’ve probably come across the phrase “content is king.” While we fully agree with that statement, it’s important to understand that there is a big caveat.
5 Fundamental Rules of User-Friendly Website Design
Even compared to just five years ago, far more businesses now understand that website design is about much more than just how a site looks. While visual appeal is very important, great design also places a major emphasis on website usability.
Learn Why Businesses Should Be Using Periscope
In less than six months, Periscope has gone from a new app to one with over 10 million users. While Periscope still has a long way to go before it reaches the scale of established social platforms like Facebook or Pinterest, it’s growing very rapidly.
10 Things Every Small Business Website Needs
If you want a website that not only looks great but is also capable of generating new leads for your business, make sure your site has all of the following ten traits:
How to Measure Social Media Marketing Performance
Social media is something that businesses of all sizes should be using. Social channels make it possible to reach people who are interested in the products and services you offer. In addition to reaching them, the ongoing nature of social media means you can build the necessary level of trust that’s needed for someone to buy from your business.
Why is Responsive Web Design a Must-Have for your Website?
Responsive is a web design approach to create a consistent viewing experience across various devices, i.e, desktop, laptop, smartphone, and tablet. Here are five reasons why responsive web design a must have for your website.
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When Do You Know That It’s Time to Update Your Website?
Today, we live in the age of the internet. Website has, thus, become one of the most important tools of promoting your business. Be it a small business or a large enterprise, having a well-designed website has become imperative.