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Joined: December 19, 2013
Submitted Stories: 75
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1

6 SEO Tips and Tricks

One of the reasons search engine optimization is so challenging is because it’s a tactic that’s always changing. If you want to stay ahead of the curve, here are the SEO tips and tricks you need to know:

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How Google’s Possum Update May Affect Your Local SEO Strategy

One of the reasons that search engine optimization and especially local SEO can be so challenging for business owners is Google’s always making changes to how they rank websites. On top of changes to their ranking algorithm, Google regularly experiments with different design elements that affect the visibility of how many unpaid listings actually show up on results pages.

1

Instagram Marketing - The 5 Tips You Need to Know

Although Instagram is by no means a new social media network, its popularity has really exploded over the last couple of years. While the visual nature of Instagram makes it a no-brainer for fashion brands and other companies that sell products, this channel can also work great for countless other companies as well.

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B2B vs B2C Marketing What Sets Them Apart

In order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements.

1

PPC Advertising Needs to Be Part of Your Online Toolbox

There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size.