If you look back at web design, you’re not going to be surprised by how much different it looks than modern designs. However, even if you only go back to 2005 or 2010, you will likely be surprised by the differences you see during this relatively short amount of time.

One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook. While it’s clear that social media is now a key component of the Internet and is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality.

If you’re thinking utilizing infographics to market your own business, it’s worth taking a deeper look at both the benefits and potential downsides of this form of marketing, as well as what it takes to create great infographics:

For those that are ready to make the most out of 2016, here is some advice to improve your online presence and stay ahead of the competition:

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One of the reasons search engine optimization is so challenging is because it’s a tactic that’s always changing. If you want to stay ahead of the curve, here are the SEO tips and tricks you need to know:

When businesses think of strategies like social media marketing or SEO, they often think of them as all or nothing propositions. While it’s easy to understand why this mindset is so common, the reality of online marketing is that the best results generally come from utilizing multiple channels at the same time.

One of the reasons that search engine optimization and especially local SEO can be so challenging for business owners is Google’s always making changes to how they rank websites. On top of changes to their ranking algorithm, Google regularly experiments with different design elements that affect the visibility of how many unpaid listings actually show up on results pages.

Over the last few years, social media marketing has gone from a practice that many people questioned the effectiveness of to something that businesses of all sizes view as essential. But just like other online strategies such as SEO, knowing that social media marketing is important doesn’t make it easy.

When businesses think of important dates in April, the 15th is usually the first one that comes to mind. While it’s definitely important to be on top of your books and taxes, this April is going to have another very significant date.

In 2012, YouTube made a big change to their algorithm. That change was prioritizing time watched over clicks. The goal of this significant change was to reward creators who made engaging videos instead of those who were simply good at crafting “clickbait” thumbnails.

If you want to get real results from social media marketing, it’s important to take a strategic approach. That’s why we want to share four tips that can help you maximize the effectiveness of the time you put into social media:

Although Instagram is by no means a new social media network, its popularity has really exploded over the last couple of years. While the visual nature of Instagram makes it a no-brainer for fashion brands and other companies that sell products, this channel can also work great for countless other companies as well.

In order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements.

Whether it’s your weekly newsletter or an email announcing a special promotion, the goal of most of the emails your business sends out is to get the recipients to click a link in the email and then take a specific action on your website.

If you want your website to be as compelling as possible to the people who visit it, images need to be a part of your overall website strategy. Once you start thinking about this aspect of your website, it’s important to understand that not all images are equal.

There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size.