In the fast-paced world of sales, efficiency is key. Sales automation Customer Relationship Management (CRM) systems are powerful tools that can streamline your sales process, improve productivity, and boost revenue. In this guide, we'll explore what sales automation CRM is, its benefits, and how you can implement it in your business. What is Sales Automation…

In the fast-paced world of sales, where every minute counts, the ability to manage customer relationships efficiently can make all the difference. Sales CRM (Customer Relationship Management) mobile apps have emerged as indispensable tools for sales professionals, empowering them to streamline their processes, enhance productivity, and ultimately boost sales. Let's delve into the world of…

In today's competitive business landscape, maintaining strong relationships with key accounts is essential for long-term success. Customer Relationship Management (CRM) systems play a crucial role in managing these key accounts efficiently and effectively. In this article, we'll explore the concept of CRM Key Account Management (KAM) and how businesses can leverage CRM tools to strengthen…

B2B refers to Business to Business and CRM stands for Customer Relationship Management. A B2B CRM software involves systems, technology, processes and strategies to help B2B companies manage their relationship with both existing clients and potential prospects.

Our CRM for Key Account Management with a unique mobile app is specifically designed to help you transform your business from Good to Great.

Introduction: Customer Relationship Management (CRM) has evolved into a strategic tool that goes beyond basic customer interactions. One of its pivotal components is Key Account Management (KAM), a specialized approach aimed at nurturing and maintaining strong relationships with the most valuable clients. In this article, we will delve into the significance of CRM Key Account…

What is Sales Activity Management? Why is it important? There is a well-known quote that says “ Without execution, strategy is useless”. Execution is all about the activities and tasks executed to meet your goals and objectives. Your sales team members perform different kinds of activities on a daily basis to meet their objectives and…

Introduction A structured pipeline management is the lifeblood of successful sales organizations. It serves as a guide to sales team members in the complex  journey of converting leads into customers. Benefits of having robust pipeline management are manyfold. This article details the 6 key steps involved in establishing a successful pipeline management system. It also discusses the…

Introduction – B2B and B2C companies The objective of this document is to help you understand the difference between B2B CRM software (business-to-business customer relationship management) vs B2C CRM software (business-to-consumer customer relationship management) and to assist you to decide the right CRM for your business. However, before we get into the CRM discussion, it…

Making a decision to implement CRM software is possibly one of the most strategic decisions an organisation can take. When implemented and managed well, a CRM initiative can add wings to help organisations soar, grow and prosper.

Sales is both art and science; possibly more of science in today’s context. And we say that because a scientific process and methodology backed with data has the potential to exponentially improve your sales efficiency. A critical part of this scientific process is lead qualification. What is Lead Qualification? Lead qualification is a process of…

What is Sales Productivity? Sales productivity is a measure of your sales team’s ability to efficiently generate sales revenue. There is a direct relationship between a company’s revenue growth and sales productivity. It is well known that an increase in sales productivity also significantly improves your company’s profitability. Measuring Sales Productivity There are many different…

Data and information are at your fingertips in today’s rapidly ever-changing world. This is possible only due to pervasive access to the internet through mobile devices. Mobile phones account for nearly 70% of all web traffic today. This is why a mobile crm solution has become essential to growing your business. What is a Mobile…

Customers are the lifelines for business.  Among these, a specific category of clients or accounts consistently bring significant recurring business over the years. These high-worth clients are addressed as key accounts. Key Account Management aka KAM is a framework to build meaningful engagements with your key accounts to help you drive They are highly crucial for…

Introduction Every business is unique in many ways, and so is the industry it operates in.  Choosing the right CRM for your business can be a daunting task. There are many different types of CRMs in the market designed to solve specific challenges. It is very important for you to prioritize your needs and then…

What is B2B CRM? B2B CRM stands for business-to-business customer relationship management. B2B CRM system provides a strategic approach to meet your customer needs and build trust along the way.  This will help you close more deals with lower marketing costs. These systems offer contact management, lead management, opportunities and pipeline management, tasks tracking, and…

Introduction Gartner valued the CRM market at USD $36.5 Bn. worldwide in 2017 which increased to USD $63.91 Bn. in 2022. While you may be overwhelmed by all the hype around it, you would want to accurately measure the ROI of CRM and understand how much will your investment pay back. ROI (Return on Investment) measures the…