The simple answer to this is you! Personal branding is your effort and conscious choice to promote and share who you are with your audience. You show your unique skills, experience, authority, story, and personality, differentiating your business from others. Your audience will get to learn what makes you and your company unique and valuable.

Let’s be honest, creating social content can be a time-consuming task, whether it be for a client or your own personal business. It’s okay if you find yourself asking the most fundamental questions: What type of content should I create? How do I create a content plan? How can I save time on content planning? Where do I start?

If you’re reading this post, you’re no doubt familiar with the idea of “branding”. When you’re founding a new business, establishing your brand identity is one of your most critical tasks. In fact, startup branding is so key that at Trajex, we recommend figuring it out before you take any further steps in your business!

If you’re reading this post, you’re no doubt familiar with the idea of “branding”. When you’re founding a new business, establishing your brand identity is one of your most critical tasks. In fact, startup branding is so key that at Trajex, we recommend figuring it out before you take any further steps in your business!

In this post, I’m going to describe how you can build an SMS text audience to run your marketing campaigns. In some ways, this is the hardest part of the process, because you have to build up a roster of numbers in much the same way you’d build up a list of customers for your website or followers on social media. It’s always a challenge! Regardless, the effort is worth it, because the ROI on these campaigns can be insane, even with a relatively small audience.

We’ve covered many aspects of SMS marketing, from building an audience to execution. Still not sure how this highly cost-efficient tactic can be used by your business? Read on for some specific applications!

When you’ve got a growing, segmented database, it’s time to launch your first campaign! In the third article in this series, we’ll go over the details of launching one and some SMS best practices. First, you’ll have to choose a platform. You don’t run these campaigns by simply plugging a bunch of numbers into your company cell phone; an external platform allows you to send bulk messages at low rates, from a number that isn’t traceable to your personal phone. There are dozens of choices, so take time to research the platform that fits your company’s needs best.

One of the most easily overlooked tactics in the world of digital marketing today is text messaging, usually referred to as SMS. To a lot of people, the concept itself is confusing (am I texting people who have never heard of my business before? How do I get their numbers? Is it complicated to set up?), but once you’re familiar with the basics, you’ll wonder why you didn’t implement an SMS strategy sooner. We’ve talked about SMS marketing before, but we’ll be going over some technical details here and giving a good overall look at why it’s worth considering this approach.

At Trajex, we pride ourselves on top-notch ad copy! It’s difficult to overstate the power of the written word to move people, and it’s one of the skillsets we have the most confidence in for our customers. At the same time, we try to not keep too many secrets, so in today’s post, we’re going to go over 6 ways you can ensure your Instagram ad copy and content writing works at maximum efficiency!

A quick search for "what's a good ROAS?" will tell you a marketing campaign that gives your company a 4:1 return is hitting the broad average. Generally speaking, this isn't bad information. If you're spending $10/day on Facebook ads and gross $1200 at the end of the month, you're doing pretty well, especially if you're running a startup.

We’ve seen it too many times before: a startup that’s focused hard on building an amazing offering, but doesn't plan effectively for marketing. In the rush to get the product right, it’s easy to feel as though diverting any resources away from the primary offering is a waste of money, not to mention time and mental focus. But this isn’t true! The most successful companies are those that design marketing and product in tandem, rather than switching into marketing later on. If you aren’t an expert in today’s digital marketing strategies, however, it can be tough to know how to launch your brand on the right foot. So why does YOUR startup need SEO?

As a startup founder, you’ve probably heard mention of SEO, and maybe even some of the different subcategories, such as on-page, off-page, and technical SEO. Most of today’s businesses need to work on search engine optimization to one degree or another, for long-term organic growth and improved online presence. In today’s post, I’ll go through some of the basics of off-page SEO techniques that you’ll need to be aware of before hiring a specialized team, or attempting to do it yourself.

When you’re considering launching your brand on social media, Instagram has a lot to offer. In our previous post about the power of Instagram, we discussed some of the advantages the platform can offer to companies in the B2C space. In this article, we’re going to go through some of the basics of making your business’ Instagram account work for you right from the start!

Considering an Instagram campaign for your startup? Learn the fundamentals of launching your brand on this exceptionally popular platform.

Startup founders are the adventurous heroes of the business world. The men and women like you who create the world’s constantly growing array of life-changing products and services deserve to be commended for their vision, hard work, and ability to take action on something as simple as an idea. Entrepreneurs are well known for their strengths in those areas, but many have one great weakness: enamored with the beautiful thing they’re creating for mankind, they assume that their target audience will beat the tar out of one another racing to get to it first. Marketing? It’s an afterthought. This product, this technology, this software is so great, we won’t even need to market it, they assume. And even if we do have to run some ads, it won’t be a big deal. We’ll cross that bridge when we come to it.

This month's blog post comes from Caleb Smith, a recent Business graduate of Houghton College, who shares his perspective on the world of online marketing by comparing it to his experience as a dormitory Resident Assistant.

I want to talk today about the major goals of social media marketing. Everyone knows that social media is promising. Every major company has at least one page, social media influencers make six figures posting selfies and subtly representing brands, and empires like Facebook and Twitter dominate our headlines and business news. So when you start up a new page, you know you're joining the mainstream. However, just having an online presence isn't enough. You need goals and a sense of purpose to make the best use of your social media accounts.