Relationship of the customers with your business is the most important factor when it comes to the success and failure of any business and it becomes extremely critical for a business to keep their customers satisfied and happy so that they do leave them in the long run. Customer relationship management (CRM) is a collection of procedures, strategies, and technology that organisations employ to effectively manage interactions with customers, leads, and prospects. CRM technology, which began as a simple sales force management tool, soon evolved into an effective tool for businesses to better understand their consumers and improve their experience. This aids organisations like yours in increasing client loyalty, retaining more consumers, and increasing income. CRM software solutions are in high demand right now across the world because of the potential and efficiency to transform business completely.