Although owned media may hold a great sway over the masses yet certain times you might dig your own grave if you commit simple errors. These errors at all cost must be avoided to ensure smooth conduct of advertising campaign. Some of the commonly occurring errors are:-

At times owned media publications in the form of blogs, articles, whitepapers tend to be too technical in nature thereby leaving the vast majority of population uncertain as to what was communicated. Also at times the article etc are too product centric making it boring to read. And company should never brag about itself on the owned media outlets as it may attract negative publicity. - For more info visit - https://www.blulex.com/qanda/