The apparel market in the US was valued at $358.3 billion in 2020. The US apparel market is projected to grow at a CAGR of more than 2% during the forecast period 2021-2025. Supermarkets and hypermarkets such as Walmart and Target are improving their apparel offers and have taken steps to keep up with the casualization and athleisure trends to boost their popularity amongst consumers. These players gained a wider audience during the pandemic as increased unemployment and financial uncertainty compelled consumers to switch to value retailers and supermarkets and hypermarkets provided a convenient way of shopping for apparel as shoppers could purchase across multiple sectors and they remained open while non-essential stores were affected by temporary closures. Supermarkets and hypermarkets have stepped up their private label apparel offers, such as Free Assembly by Walmart and All in Motion by Target, to provide differentiated products to suit customers’ needs.