In today’s article, we have shared the top 5 strategies you can adopt with the influencers to promote your sales campaign on Instagram.

Partner with Micro-Influencers to Build a Content Catalogue Partnering with a micro-influencer is one good option for your campaign. Micro-Influencers have a better and a more niche audience than Micro-Influencers. This will benefit you in pushing your brand to the niche. Besides, micro-influencers have a better engagement with their audience than Macro Influencers with a large fan base but comparatively less engagement. Another aspect of micro-influencers that may benefit brands is that their content is more focused on a specific topic that can resonate with the audience. If you want to promote your sale campaign, you would need content that catches your audience attention and stop them scrolling for long enough to take look at your product. So the best way to achieve it is by partnering with micro-influencers who are exceptionally good at creating content.

Create an Instagram Reel for Better Reach Instagram Reel is a new trending influencer marketing platform in India that helps brands reach out to their audience. Not only does it have a larger user base and a wider representation, but also favored by Instagram for publishing content using Reels. With Instagram Reel, influencers and brands are getting double the views than their typical viewership/reach. This makes it all the more reason for brands to include Instagram Reel in their sales campaign strategy.

Walk-through Post of your Products Run a store walk-through of your products on your sale campaign just to give the audience the feel and looks of your products virtually. The video will definitely catch the good attention of your audience and allure them to your store for purchase or online shopping. Workout a good strategy with your social media influencer India and your campaign will surely be a hit with this new walk-through strategy.

Giveaways & Referral programs Another good way to grab your audience's attention is by working out with digital influencers to promote Giveaway or referral programs. Get your influencer to post a contest with free giveaways or provide them with discount codes to share with their followers on Instagram. This will boost your brand visibility, engagement rate, and boost the success of your sales campaign.

Combination of paid & organic post to promote sales You can level up your sales campaign through both paid and organic posts. Organically push your brand promotions by collaborating with the best influencers’ agency in India to create unique content and post them on their page or run promotional paid posts that can level up your targeting to an audience beyond just your followers to people who may not know your brand, but who are likely to be interested in your sales campaign.