Digital marketing has been revolutionized by integrating Artificial Intelligence (A.I.) and Machine Learning. As technology evolves, A.I. tools become fundamental ingredients in digital marketing strategies. AI-powered software platforms can deliver smarter insights than ever, enabling businesses to be better informed and more targeted with their campaigns. From optimizing web performance to analysing user behaviour data, this blog post will explore how machine learning influences digital marketing - and how you can make the most out of it!