It is now a techie world with every single person reliant on their mobile device. Everyone is practically connected via Facebook, Instagram, and Twitter. Capitalizing on social media is a great way to tap local clients. Connect with your clients by frequently updating your page or tweeting about events and promotions. Keeping engaged with your local clients is one way to build loyalty because they know you care. They would be more inclined to share about your gym or give their compelling review if you establish a more personal relationship with them. On top of this, utilize social media advertising, which is cheaper, is targeted locally, and is more effective than the hard-selling traditional ads.