Today, networking is not just about talking to trade groups or creating refer-a-friend programs to gain a foothold in your community. Today’s consumers are a little more savvy, so that means if we want to become the go-to gym in our areas, we need to get creative with how we network and advertise our services. Look, I know most of you will skip right over this idea due to the fact that you’re not getting actual cash, but please hear me out. I am involved in several groups of business organizations in my area who barter their services for the equivalent in trade dollars for other services.