What makes a great coach? Adaptability! Every single person is different. What motivates and works for one, won’t work for another. You could explain a concept to 10 different people 10 different ways and each way will only make sense to 1 person. It’s complicated. Great coaches have a natural ability to adapt to the communication style of each individual in order to motivate everyone. That doesn’t even mean what they say. 10% of our communication is verbal.