Retail Marketplaces – Thematic Research
Online marketplaces have become increasingly popular shopping destinations in recent years, primarily thanks to wide product catalogs and shoppers perceiving marketplaces as offering low prices. Selling on marketplaces is also becoming more popular among independent retailers, as they offer a wide customer reach and relatively lower fixed costs, especially when compared to physical stores. The popularity of retail marketplaces over the globe has largely been driven by players like Amazon, Alibaba, JD.com
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