This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. This particular case is regarding a bar that is focused on minimizing its carbon footprint, which had gained a considerable amount of consumer interest.

Penicillin is the first zero-waste bar in Hong Kong, launched in November 2020. The brand was inspired by the origin of penicillin itself, which was discovered in the 1940s by Alexander Fleming. The product was a breakthrough in modern medicine, which had inspired the company to replicate this concept in the context of sustainability, and the décor of the bar has similarities to a laboratory.