The United States and Canada together constitute the market for biometrics in North America. The Federal Trade Commission states that identity thefts with respect to the payment & banking sector are highly prevalent in the US, which in turn, will lead to the enhanced adoption of advanced authentication services like biometrics. One of the major objectives for Master card was to provide biometric authentication services to every customer by April 2019. This move obligates banks accepting payments via Master card to support this identification method. Therefore, if other BFSI industry players incorporate this mechanism, the demand for biometric systems would rise further.