Japan’s outbound and domestic tourism market size was $2.38 billion and $87.55 billion respectively, in 2021. In 2021 there were more than a million outbound Japanese travelers. Leisure remains the most popular reason for travel, followed by VFR and business travel. The percentage of leisure trips overall shows the potential for a good opportunity for destinations that are looking to attract travelers wanting to travel from Japan for leisure purposes. Leisure travelers have the ability and willingness to spend more money per trip than those traveling for VFR.