The over-the-counter (OTC) healthcare market in Italy was valued at $3.8 billion in 2021. The market is projected to grow at a CAGR of less than 1% during the forecast period. The Italy OTC healthcare market was led by cough and cold preparations in value terms. However, the medicated skin products category is forecasted to register the fastest value growth during 2021-2026. Within the distribution channels, drug stores & pharmacies were the largest distribution channel in the Italy OTC healthcare sector.

The Italy OTC healthcare market report provides insights on high-growth markets to target, trends in the usage of category level distribution data, and companies market shares.