Search Engine Optimization gets complicated with time. Many rules have been changed and new trends welcome more creative features for SEO. The algorithm of search engines always gives importance to the factors that make web browsing users-friendly. The strategies for SEO are different from what they are a few years back. In the era of mobile-fast indexing, the rules and trends transform. It can be said that SEO is the fast-changing field that requires companies to check their planning always. Companies that are handling search engine optimization services always face new challenges. Here are some basic things that should be taken care of if you want to get the best result in the optimization.