The Hundred competition has only seen a small increase of 50,200 combined followers compared to GlobalData’s last recording of The Hundred’s social media followings on the tournament's platforms. Ahead of the second edition of the competition, the Southern Brave, Oval Invincibles and Birmingham Phoenix are the highest followed teams, which is highly likely down to these teams' successes in last year’s inaugural competition. This year sees three brands renew their partnerships with The Hundred. New Balance will continue as the competition’s official kit partner, Masuri as the Official Helmet Supplier and Universal Pictures as an Official Partner. These three combined deals are expected to generate $1.715 million for The Hundred 2022. For the second edition of the competition the ECB continues to hold the commercial rights for The Hundred with individual teams unable to sign any exclusive partnerships. For instance, the ECB has an exclusive deal with commercial agency CSM Sport and Entertainment.