Salesforce can help you make customer retention easy and achievable. It can be strategically used by sales teams to develop customer retention cost, sales, and ultimately earnings. We are going with the assumption that by now you've done your research, and concluded that Salesforce meets your business needs. That also means that you were able to attract visitors to your website, ramped up your networking techniques, got lots of business cards, and increased your social media presence. You might have also collected enough data for leads and converted them into customers.