Business gets done differently in today’s world – and B2B companies have started to take their own approach to LinkedIn. People want personalized interaction; even if you want to increase LinkedIn engagement rate and choose to automate LinkedIn outreach with the people they buy from, they want to know their sellers, not just their products. Many people expect brands to connect with them now, making the public side of things ever so popular.

Business-to-business works the same way. The wholesalers, retailers…