Historically, baby boomers comprise the majority of wine purchases in the US. But as the tide changes and millennials develop more purchasing power, your focus as a winery should also expect to shift. The importance of understanding how to communicate with your focus market, appealing to them, and delivering what they want is imperative to your wine marketing growth. In short, you need to adapt your communication to attract more millennials to your winery – that includes taking advantage of social media marketing, modern web design, SEO tactics, and more.