AI stands for artificial intelligence. It is the branch of computer science that deals with the theory and development of computer systems able to perform tasks that normally require human intelligence. Machine learning is the process by which computers teach themselves by example through experience. As a business, using artificial intelligence and machine learning is one of the most important tools in the modern-day world. They are used for many different purposes, such as increased productivity and reduced costs, as well as improving marketing campaigns. They help you create products that your customers will love and use.