Traya, a direct-to-consumer (D2C) health and wellness brand, has secured INR 75 crore from Xponentia Capital. After a gap of 2 years, the Mumbai-based firm received investments. According to Traya, it will use the investment proceeds to fulfil its mission of taking its clinically proven hair growth treatment to the masses. Traya, founded in 2019, focuses on identifying the underlying causes that contribute to hair loss problems. It has a team of expert hair coaches and physicians to offer personalised hair solutions and guidance.