The pandemic has shifted the value and channels associated with the experience economy trend. COVID-19 has obliged consumers and businesses to re-evaluate what is important to the consumer experience. Novel sensory features and unique/personal consumption moments are driving innovation and technological innovation will be the focus in the next few years. The COVID-19 pandemic has changed the consumption occasions of nearly every consumer sector and channel. Consumers are re-evaluating what are the important elements of the consumer experience looking beyond the product or service itself.