Our decisions are greatly impacted by our emotions, and the financial sector is no different. Understanding how human emotions and biases influence investment choices which frequently end up in positive and negative outcomes in the financial markets is an essential aspect of the field of behavioural finance. Fear is one of the emotions that frequently has a bearing on financial choices. Investors may panic and hastily dissolve their investments amid a market collapse. The reverse is also accurate: Greed may motivate people to look for big returns in speculative investments, sometimes without undertaking adequate research or assessing the risks. Investors who are overly confident frequently believe they possess superior expertise and abilities. This bias could lead to excessive trading, which will increase transaction costs and possibly diminish returns. Loss aversion is a tendency to feel pain from loss with greater intensity than pleasure from gain. In the expectation of a recuperation, investors could hold onto losing investments longer than they need to. Diversification of an investment portfolio might be hindered by the inability to accept losses. Investors frequently seek guidance from other people's activities, especially in times of turmoil. As individuals rush to buy already expensive assets or panic sell when others do, this behaviour of herding may lead to market bubbles. When investors get fixated on specific rates or benchmarks, anchoring happens. They could keep on hanging onto an investment in hoping that it will eventually surpass a previous high while ignoring new proof on the contrary. In conclusion, behavioural finance emphasises the important effect that emotions play on financial decisions. Investors can strive for more rational, well-educated and ultimately more successful investment strategies by being conscious of and embracing these psychological prejudices. While emotions are an inherent component of being human, controlling them in the realm of finance may be the difference between success and failure. Smart Policy is an investment company committed towards helping individuals fulfil financial goals by advising well informed investment decisions. Investing in mutual funds is a reliable and risk free path towards wealth accumulation, retiring in comfort and funding of education. We are dedicated towards our investors’ well-being and maintain utmost transparency with regulatory oversight. Smart Policy is the partner of choice for investors on the path towards financial independency, well-being and unlocking potential for a prosperous future.