SkillNet Solutions considers all important points while designing e-commerce user interfaces, focusing on front-end machine learning in retail applications, including behavior tracking, speech recognition and chatbots Introducing new interactions in stores means working with existing systems, creating new ones and developing new integrations between them. SkillNet’s multidisciplinary teams put all together in seamless journeys supported by in store mobile app. We model existing and new retail customer journeys to define the metrics and identify the points of friction for concrete, actionable IT strategy and execution. With an extensive customer journey catalog and referenceable best practices in omnichannel, we can unlock ways to drive innovation in enterprise integration.