Consumer Behavior in Different Stages of Economic Cycle

Consumption is the main function of economic activity. It is believed to be the driving force behind the sloth or robustness of economic cycle. Research into the domain of consumption function and its impact on economic cycle reveals interesting details and unexpected insights. It is a common perception that consumption expands in times of rise in economic cycle and contracts in its downward movement. It has been the outcome of research on the subject of consumption pattern that it is not the same for all product categories. A relatively new multi- method approach into this area assessed the consumer’s economic sentiments in varied and different economic scenarios. The marketing and communication decisions were based on these results.

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