PPC Metrics You Would Want To Track Now: If you want to manage PPC ads for your business or customers, you need to know what works for your campaigns. If you don't track and calculate the right metrics, you won't be able to evaluate your campaigns. As a result, you can read about nine metrics you should be monitoring right now.

• CPC (Cost Per Click) • CTR (Click Through Rate) • Quality Score • CPA (Cost Per Acquisition) • Conversions • Conversion Rate (CVR) • ROAS (Return On Ad Spend) • AOV (Average Order Value) • Impression Share (CPM)