As an essential part of SEO strategy, building backlinks is a mandatory task for every ecommerce store owner who’s looking to build and maintain organic traffic to their website over time. The most difficult and time-consuming part of getting backlinks is figuring out how to build them and doing so in a way that’s acceptable by search engine standards (AKA: Whitehat techniques). As backlinks need to come from sources outside of your own website, convincing other website owners to link back to your site in a way that’s honest and mutually beneficial can be tricky.