Pop-up stores are not just about selling a product. It’s the overall experience that matters. You need to build brand awareness and make your customers want more of your brand experience. For example, a fun interactive game helps your audience connect with your product and brand while educating them about the unique features of your product. You can use fabric banner stands and retractable banners at strategic locations in the pop-up store to reinforce branding and enhance brand awareness among your target audience.