Many times, someone will have a basic need such as a website design. Then as their business or function grows, they will need more services such as logo design, an enterprise app to streamline their processes, or reputation management.

I have been in this business for decades—as a consultant, as a professor, and as an entrepreneur. What I have noticed as I have made my way in digital marketing is an odd phenomenon: In an industry dominated by men, women are the first to embrace the science and art of social media as way to get their message out.

Whether you are a business leader, a performer, a politician, or a social figure, that you are seen and how you are seen all lies in the realm of social media and your digital marketing agency. And the people in the public eye keep upping the ante on the intensity with which they use the digital marketing tools available.

Sometimes that blank sheet of paper staring at you can be daunting. A good start is gathering some basic information that will help you get what you want for your business—the digital marketing agency that is right for your project and a website design that will help your business grow in the years to come.

New and expanding businesses have so many tools at their disposal for marketing products and services. Unlike the options of 30 years ago, there is much more than a print ad campaign that can be used.

You will likely do a lot of shopping before selecting a digital agency and will be glad when you hand over the project to someone else. That will free your schedule to do other things.

You are starting your business or you are launching some new initiatives to help grow your customer base. You purchased your domain name and contacted a digital marketing company to talk about a plan of action for your website design and your social media management.

Finding a website designer or a digital marketing agency that will handle a spectrum of IT services for your business is a lot like speed dating. The first part of your search is to find those that you want to consider further and those who just aren’t a good fit for your business.

From the beginning of your business idea, you knew what you wanted to do and how you wanted to be known in the business community. You worked with your web developer to get your custom website up and running. And you have purchased SEO services to help push you up in search results rankings.

We now control security systems, the locks on our houses, the sprinkler system, and a lot of purchases through eCommerce apps. There is something immensely empowering about rolling over in bed at 4am to launch my Android app to run my sprinkler system. And as you put your phone back on the charger, you realize, “This thing is real power!”

So now you have to execute your social media marketing plan. Remember you need more than a website designer to handle this project. Get the help from a digital marketing company to get the most out of your efforts and keep the following tips in mind.

Do they offer a broad spectrum of services? At the beginning of your digital marketing journey, you may need only the fundamental tools. But as your company grows, those needs will change and your digital marketing agency should to be able to provide your business with continuing support. Starting over with a new company can be costly as you will likely have to start over with your web design.

You have committed to growing your business through digital marketing—in effect, you have decided to join the 21st century. You have forced yourself to gather the information you need and you are ready to get started. But how do you find the right web design company to start your digital marketing campaign?

You are looking to launch or grow your business. You have worked with your web developer to get your custom website up and running. And you have purchased SEO services to help push you up in search results rankings. You have even used your digital agency to help with social media management (SMM).

Throughout the day, we are bombarded by branding and don’t even know it. Everyone would recognize many celebrity posts or famous product print ads without ever having any clear identifiers such as the product name.

In a previous article, we talked about defining your company’s personality. The questions posed should lead you to some well-defined parameters for your business and will set the tone for your custom web development.

I am Nauman Akbar, founder and owner of MesssageMuse, a leader in offshore digital IT services. We are a full service digital marketing agency offering website development, enterprise app solutions for businesses, mobile app development, reputation management, logo design, and branding.