Google's ads transparency centre ensures its users can quickly learn more about their ads displayed on various platforms, including Search, Display, &YouTube.

Social media optimisation is the method of using social media to measure your business’s online presence. But nowadays, some brands think that only creating an account on social media is enough for a robust online business.

More than 4 billion active social media users across the globe. And many users are using it as a primary medium for brand promotion

Meta verified is a new subscription bundle that makes it simpler for users to create their presence and grow audiences on Facebook or Instagram. People have asked for new capabilities to boost visibility and reach as well as wider access to verification and account support. Meta Verified says that it has been striving to make these functionalities accessible through a subscription.

As a website owner, you would want your website to rank high on Google’s SERP. As that allows your customers to visit your website more. So, look to get your website ranked on the first page of Google. But don’t stop after getting to the first page. You may lose the position due to frequent…

Quality score applies to all aspects of digital marketing including Google ads. It helps in calculating the performance of your ads. Basically, it is a tool that works to improve your ads, keywords and landing pages and plays an important role in determining the areas where you need to work on for improved user experience. For example, if you want to run a successful digital advertising campaign, you need to write the top searched keywords to grab public attention. And if your ad solves the problem of users, you will get all – clicks, business and a high quality score.

Link building refers to the process of building backlinks on websites to improve your ranking on search engines. It is an off-page search engine optimization (SEO) activity. In the past, people were focusing on the number of backlinks, not the quality. But now, they focus on building quality backlinks which helps the website rank better on search engine results. However, sometimes backlinks can be damaged, disappear and become less relevant over time. That means you have to keep finding new backlinks to improve your search ranking. For doing so you must have to learn the SEO backlink strategy to be relevant in the field.

SEO or Search Engine Optimization is a set of procedures for making your web pages and contents rank high on Google and other search engines. With more visibility, you enhance the scope for increased organic traffic to your website. SEO is essentially about providing the best possible user experience and satisfying users' search needs by ensuring relevant and high-quality content. So if you have the digital presence and want to efficiently track the results of SEO, analyze these six simple metrics. It will help you measure your SEO performance.

Online reputation management ensure positivity for your brand. It also helps businesses continue their good run with sales and profits.

Why Do Companies Spend on Online Reputation Management?

There is always high competition among companies serving the same product or services. It generates the need of supporting your brand with a positive image. This can be done with an Online Reputation Management campaign. Your brand will get safeguarded with a good reputation in the market. It helps businesses to interact and engage with customers leading to positive experiences.ORM is most impactful in resolving your existing poor brand image with its tactics.

Today, everyone is live on various social media platforms such as Facebook, YouTube, Instagram, Linkedin, etc. So, if you are into business and want to grow it, you need to do effective social media marketing. Of course, you need to promote in different proportions across these channels basis your target audience. It provides the space where you can connect one-to-one with your targeted audiences and make them your customers over time. Apart from these, while using social media, there are more chances of influencing customers with your idea than any other alternatives. Therefore, it has been playing an important role in widening the reach of businesses. You can get help from the best SMO company in India to drive your business online. It will offer you attractive SMO packages.

To understand the importance of social media marketing, read this article till the end.