The report "Paper Pigments Market by Type (Calcium Carbonate and Kaolin), Application (Coated Paper and Uncoated Paper), and Region (APAC, North America, Europe, and RoW (Middle East & Africa and South America)) - Global Forecast" The paper pigments market is projected to grow USD 17.72 billion by 2023, at a CAGR of 5.6%. Increasing demand for paper from the packaging industry, high demand in emerging countries, and sustained demand for uncoated paper are projected to drive the paper pigments market.

Calcium carbonate is the most widely used paper pigment and has been used for the last 30 years. The increasing demand for bright and bulk paper is leading to the increasing preference for calcium carbonate over kaolin. Calcium carbonate is less expensive and enables brighter paper than that possible with the use of kaolin. The leading countries accounting for a large market share in the paper pigments market are China and the US. The use of calcium carbonate is also increasing for coated and uncoated papers owing to the enhanced brightness imparted to paper.

Coated paper is the largest application of paper pigments. The need for superior-quality paper is increasing, and hence this segment offers significant growth potential for paper pigments in coated papers. In Europe and North America, the growth rate of the coated paper segment is higher than that for the uncoated paper segment. Moreover, the loading percentage of paper pigments going into coating is increasing; while the percentage of fillers is relatively lower.

Asia Pacific (APAC) is expected to grow at the highest CAGR in the paper pigments market during the forecast period. Due to the low proliferation of technology and lower impact of environmental regulations, there is a sustained increase in the demand for paper in the APAC countries despite the reduction in the use of writing paper due to the increasing adoption of electronic devices. The region also benefits due to the availability of raw materials, which further facilitates high production of pulp & paper. Countries including China, Japan, South Korea, Indonesia, and India lead in terms of paper production and hence are major consumers of paper pigments.