Packaging tape printing is a process used to create custom-printed tape to help identity, secure, and brand packaging. The printed tape is typically used for shipping or labeling packages, or to secure a product or bundle of products. It is often used to secure boxes of merchandise, protect fragile items, or brand a package with a logo or other promotional message. The demand for packaging tape printing has grown in recent years as businesses look for ways to stand out in the competitive e-commerce landscape.

The report "North American Packaging Tape Printing Market by Product Type (Hot Melt, Acrylic Based), Material (Polypropylene, PVC), Printing Ink (Water Based, UV-Curable), Mechanism (Digital, Flexography), End-user (Food & Beverages, Consumer Durables) - Forecast to 2020", the packaging tape printing market size is estimated to grow from USD 5.4 Billion in 2015 to reach USD 7.0 Billion by 2020, at an estimated CAGR of 5.4% from 2015 to 2020.

Digital printing in the packaging tape printing market is the fastest-growing printing mechanism with its ability to provide a high-quality and cost-effective solution for manufacturing high designed printed tapes along with recycling options. Printer convertors are adding digital printers in their printing press to leverage its benefits of improved productivity, reliability, and cost-effectiveness over higher runs.

The major players in the packaging tape printing market include Quad/Graphics (U.S.), Hewlett-Packard Development Company, L.P. (U.S.), Xerox Corporation (U.S.), E.I. du Pont de Nemours and Company (U.S.), RR Donnelley & Sons (U.S.), SIAT S.p.A (Italy), and others.