Push notifications are known to be the most common type of app marketing. It helps engage the users better by promoting the app usage as well as build loyalty among the users. In fact, the percentage of users who shall stop using an app after receiving push notifications is negligible as compared to the ones who disable push notifications in the app. With the ever-increasing number of internet users from mobile devices, it is essential that every business creates its space in the mobile world. A mobile app can be easily used to drive business revenue using customized messages that are sent via push notifications. Moreover, it lets you engage with your users in real-time, so as to get the benefits quickly.