With this technological epoch, a significant transformation has taken place in the way the viewers consume TV content. Progressive and largely user-centric technologies are now paving the metamorphosis from traditional viewing methods. Leading this evolution is a new technology called IPTV, wherein television content is delivered over internet protocol network instead of conventional terrestrial, satellite, or cable formats. Customizable, on-demand, and interactive content options by IPTV are reshaping the fresh face of home entertainment.