Search Engine Optimization is designed for improving the ranks of a website. Everyone knows the fact. But what others don’t know is that SEO can be used for enhancing the views and downloads of a mobile application. Though there is an App Store Optimization (ASO) process, SEO shares a value to it. As optimizers say, SEO is always needed whenever there is a search. Companies want to get the best things for them, and a search optimization ensures this approach.