Leading companies are in need of Data Management solutions for Analytics that have potential to process and manage internal and external data of various types in multiple formats merged with data from traditional internal sources. SAP HANA has launched the next generation of SAP Business Warehouse called SAP BW/4HANA which runs only on SAP HANA. It provides new altitudes of simplicity for developing and operating data warehouse solutions with variable data management potentialities in a modernized user experience.