Improper presentation – When a website is visited, all that one is on a look out is to know and gather information about the motives and objectives of the particular website. It is important to convey the required information clearly and correctly for all to know whoever visits the website. Color, Contrast and Font – Using stylish and trendy colors and fonts in a website makes it look very fancy and doesn’t appeal to the looker. One isn’t usually bothered about how glitzy a website is. They are bothered about retrieving the content and gathering the required information in the correct from. Specified routes and paths – A website may provide multiple information to the viewer but it should be arranged in proper and separate prototypes that make it easy for the viewer to find only the information they need to acquire.