Language – The contents of the website should be conveyed to the viewer in such a manner which is easily comprehendible and if required can be translated to the language that the viewer is comfortable with. This makes the viewer interested in the contents as it is comfortable for them to understand it. Misusing of flashy graphics – It is acceptable when one uses flashy graphics to gain attention of the viewer to a particular announcement, but making it look like an unwanted advertisement turns it to be gaudy and diverts the attention from the viewer making them uninterested. Search options – Not all websites have a search bar that enables the viewers find the exact information they require from amongst all other details present in the website.
Improper presentation – When a website is visited, all that one is on a look out is to know and gather information about the motives and objectives of the particular website. It is important to convey the required information clearly and correctly for all to know whoever visits the website. Color, Contrast and Font – Using stylish and trendy colors and fonts in a website makes it look very fancy and doesn’t appeal to the looker. One isn’t usually bothered about how glitzy a website is. They are bothered about retrieving the content and gathering the required information in the correct from. Specified routes and paths – A website may provide multiple information to the viewer but it should be arranged in proper and separate prototypes that make it easy for the viewer to find only the information they need to acquire.
Travel websites can function in different ways, Creating their own data base and fetching data from the database and sharing the information with clients. Fetching information from a third party database which maintains the database of airlines, hotels and holidays from around the world. Working only for a specific segment or integrates the services like:- Flights, Hotels, Cruises, Holidays, Flight – Hotels-Holidays-Cruises-Car Rental etc.