REPUTATION MANAGEMENT LESSONS: THE CURIOUS CASE OF UBER

in late December 2017 ruled that Uber was a transportation company and not a technological one, which means that the world’s largest taxi service provider App will no longer enjoy the privileges of being a digital tech giant and will comply with transportation laws wherever it has a branch. This served as a massive blow to Uber’s reputation as a provider and user of disruptive transport and technology.
But this isn’t the first time the gig economy App was on the wrong side of the Law. This case follows a string of other offences that have been alleged against the booming company.