Marketing is described as a management process that identifies, anticipates, and supplies customer needs efficiently and profitable. This is the process of planning and executing the pricing, conception, promotion, and distribution of ideas, services, and goods so that to create exchanges which satisfies organizational and individual goals (Armstrong, & Kotler, 2008). The aim of this paper is to discuss the marketing principles on the basis of Coca Cola Company. Coca cola is a company that is based on soft drink industry.