Having the competitive edge is the key to success in business. Your product may be unique however if it is not a break in the mold, you will need to spend time analyzing your personal ideas about your product or service and create your USP (Unique Selling Proposition). The way to show the results of your analysis is through creation of an eye popping, impressive website. Whether you choose a blog site such as Weebly or Word Press or you have your sights set on a major frontier web page with all the bells and whistles, be prepared to be creative, thorough and expressive. There are several websites that provide insight and education as to how to approach your USP.