Gerard Santinelli joined Santinelli International in 1981 as Marketing and Sales Director, and was promoted to Vice President/General Manager ten years later. Gerard Santinelli joined Santinelli International in 1981 as Marketing and Sales Director, and was promoted to Vice President/General Manager ten years later. Gerard Santinelli joined Santinelli International in 1981 as Marketing and Sales Director, and was promoted to Vice President/General Manager ten years later.