Today’s customer-first language demands that we respect the communication preferences of our prospects. Call-back consent means your team can only reach prospects that have consented to be contacted, helping to provide a streamlined, more effective sales journey. This method not only enhances engagement rates, but will ensure compliance to data privacy requirements too. For brands that want to be more modern in how they go-to-market, employing consent-based practices should be thought of as strategic rather than ethical.