Language – The contents of the website should be conveyed to the viewer in such a manner which is easily comprehendible and if required can be translated to the language that the viewer is comfortable with. This makes the viewer interested in the contents as it is comfortable for them to understand it. Misusing of flashy graphics – It is acceptable when one uses flashy graphics to gain attention of the viewer to a particular announcement, but making it look like an unwanted advertisement turns it to be gaudy and diverts the attention from the viewer making them uninterested. Search options – Not all websites have a search bar that enables the viewers find the exact information they require from amongst all other details present in the website.