Media planning and buying for schools involves strategically selecting and purchasing advertising space to promote admissions, events, or programs. This includes choosing the right media channels based on the target audience, such as digital ads, social media, print, radio, and television. A well-planned approach ensures cost-effective ad placements, maximizing reach and engagement. Schools should focus on platforms where parents and students are active, optimizing budgets for the best return on investment while maintaining a strong brand presence.