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5 Reasons a Company Website Isn't Optional: It's a Necessity to Survive and Thrive

While starting a small business can be a very rewarding experience, that doesn't mean that it's without challenges. Because there's no shortage of obstacles that can stand in the way of small business success, it's important to give yourself every advantage possible. One of those very important advantages is to have a website. Since people spend so such time searching online, not having a website means that you're missing out on the opportunity to connect with a lot of potential customers.

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Everything You Need to Know About Writing Content That Drives Targeted Leads

Quality content can be a great way to drive leads for your business. One of the reasons content is such an effective is because there are multiple ways it can attract leads. Some types of content help to build awareness, while others create trust and actually get people to take action. That type of content can be responsible for bringing qualified leads directly into your sales funnel.